As part of Food and Product photography, our author has made a creative photo story highlighting the new generation youngster lifestyle.
“The lifestyle of a new generation youngster from the drink he prefers to the perfume he wears”
New generation junkie
A youngster is addicted to all the poison that he gets his hands into. His life starts everyday with a shot of vodka slowly moving towards junk food. He uses perfume to cover his alcohol induced sweat. The guy is a typical new generation junkie who doesn’t care about his health. His favourite food being burgers and chips, spends much of his time rushing to fast food chains. Occasionally he eats donuts which is his second favourite. He uses high end perfume like Noir, Park Avenue,. In fact one of his hobby is to collect perfume bottle. His second favourite hobby is to collect luxury watches.
Face of today’s generation
He is truly the face of today’s generation. This is the harsh reality of today’s generation where life starts and ends with alcohol. How much a drug or an alcohol influence human lives of every age is beyond imagination.
Floating consciousness of a youngster
On one side it’s a prestige and on the other side it’s a matter of survival. The product that he uses is represented and that he is not a single person, it’s a community or more precisely it’s a large section of society. The outcome of this lifestyle is nothing less than a low life expectancy. The technique of levitation is also used to show the floating consciousness of a youngster. It also conveys how his mind works. To him nothing is conventional. He sees things flying because he is an acute alcoholic.
Formally known as Rahul under the tag photographer, he is a travel enthusiast and an aspiring travel film maker. But when it comes to fashion, his creativity and conceptualising the photo shoot is very unique. In his words, his journey is indeed in search of cultural heritage and landscapes that led to the evolution of trending culture. He has completed his Professional Diploma in Art of Photography from Creative Hut institute of photography, Kerala, INDIA.
Rahul Rao, Trivandrum, Kerala, India.
You can connect with him:
All the photos and text in this post are copyright of Rahul Rao. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.